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Getting Inspired by Your Surroundings

When I work on a model home, my first priority is bringing the outside in – what’s going to make the buyer feel like what he experienced before he walked into the model continues into his model experience?

My son just gave me the perfect example – he is buying a new home in Florida, and was troubled after seeing the new model home because they didn’t like the colors or feel of the home after it was merchandised. It bothered them so much they actually considered canceling the sale. The colors and the lack of lifestyle felt like they could have been in any city in any community, but it didn’t have the warmth that they anticipated their home would have.

At Lifestylist® Design we focus on lifestyle, and what they buyer hopes to experience in his new life in your new home. We just finished doing a Lifestylist® Designed home for @home Builders in Baldwinsville, NY and I thought I’d share the thought process on how we came up with this home.

Timber Banks is a new incredible planned community near Syracuse, NY that features an 18 hole, Nicklaus designed golf course, river frontage with it’s own marina, clubhouse, and a stunning, natural beauty all around you that you can call home. It seemed only natural that I would bring this lifestyle and the colors I saw all around me into the design of the model. We went with some of the foggy greys, clear blue sky, river rocks and eco-greens that we discovered on our walks and as a result when you are in the home it truly pulls the outside in.  Plan a visit to the Timbers yourself and see what we accomplished – contact Teresa Carpenter with @home Builders for more information at:  315-635- 6006.

A Patriotic 4th of July

The 4th of July definitely had new meaning for me this year after viewing Restrepo, and now when we celebrate I celebrate in thanks for all of the sacrifices our soldiers are making for us overseas. It also has made me appreciate my family even more, so this 4th of July was a meaningful celebration.

Since my parents are selling their beautiful lake home at Hideaway Lake this is probably the last 4th we will all celebrate there. After 20 years we have lots of great memories, but now it’s time for someone else to enjoy it. Hideaway is the place to be for the 4th! A private lake and community, the 4th is celebrated with great food, competitions at the pool and of course the infamous boat parade. We’ve entered a lot of years and have never won but we sure have fun trying! This is a perfect example of the Lifestylist® movement – people enjoying their lives in style.

The fireworks this year were some of the best I’ve ever seen, and getting to view them from the boat with my family made it even more special. Happy 4th of July to all and remember how lucky we are to have the freedom that we do.

Family Style


As I’m sitting here watching my grandchildren, nieces and nephews run around having a blast this week I’m realizing what’s missing from most of our model homes – life. Real Life isn’t perfect, and that’s what makes things interesting. It’s those special touches like a handwritten note from a 4 yr old or a handprint on the wall that make us remember how precious life is.

That’s why I love being a Lifestylist – it’s all about injecting those memories that make life exciting into living spaces that then become very personal.

Simply Summer

Summer is here! I was fortunate enough to start mine off with my kids and grandbabies in simply-summer-1258Florida last weekend and it reminded me of those wonderful innocent summers I enjoyed when I was growing up. Special days of running free at my grandparents farm sitting in the raspberry patch stuffing ourselves with delectible juicy fruits, spending time on the rocky shores of Lake Erie floating under the summer sun in an innertube with not a care in the world, and evenings of family dinners featuring fruits and vegetables that we had helped raise and pick on the farm.

Spending time with the kids reminded me how uncomplicated life can be sometimes if we let it and that the more simple our lives are the more sometimes we can enjoy those special times.

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Great News!

038-dining-kitchenGreat things are starting to happen in the housing industry, and buyers are realizing that now may be the time to buy.The Dallas Morning News had a great article this morning about a survey that was conducted by Century 21, and results show that first time buyers are now out actively looking fortheir first home. Be sure to do your spring cleaning at your models and make sure they are ready, and your sales team is ready for these buyers!

The Ultimate Fan

I have a favor to ask of all of you that really doesn’t have anything to do with this blog but it does – my 10 year old nephew is learning an important lesson about marketing and the power of the internet.

Sam lives in Oklahoma City and is the ultimate sports fan – he is crazy about the OKC Thunders and goes dressed to show his support to almost every game. His parents have always been wise enough to let Sam find his own calling, so his enthusiasm (and his outfits) are all his idea. Because of this, Sam was nominated to be part of the Ultimate Fan Finale.

He is also a great well rounded child (and I am a proud aunt!),does very well in school and loves to cook with me – we entered the State Fair of Texas Cooking contests this year and Sam won two 2nd place ribbons!

If Sam wins this contest he gets to go to Boston and see his team play there as well as learn some valuable history lessons when he gets to tour the city.

Please help me encourage Sam to follow his dreams. The link for where to vote on the NBA site is here, and you can vote was many times as you would like. Most of the others that are up for this honor are adults so I’m even more proud of what he’s accomplished. Please vote for Sam Davis and vote often!

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Partnership Marketing

preserve-zoo-269preserve-dining-265preserve-zoo-270I just got back from installing a new model home, model apartment and clubhouse in Upstate NY and thought I’d share how it turned out. This client is a wonderful innovative, market-driven builder and developer and is always looking for something in his communities to create a memory point and set his homes apart. These homes were a great example of how we work together.

Riedman Development is very involved in the community – especially the Seneca Park Zoo which is one of the best run small zoos in the country. To play up the zoo we created a child’s room that focused on the zoo and animal conservation complete with graphics that played up the zoo’s animals and logo. The kids bath was a “penguin palace” which featured one of the favorite exhibits at the zoo. We also geared the buyer profile so that the wife was a volunteer at  the zoo and we have marketing materials from the zoo in her home office. The builder plans on having some fundraisers for the zoo at the home. As is the case with most of us these days, budgets were a huge concern so this model was done “recycling” furniture and accessories from the builders previous models to keep costs down.

Timber Banks which was the community with the clubhouse and apartment model was designed to introduce visitors to the builder who was new to this market and let them know about the amazing features this community and location have to offer. The community sits on the Banks of the Seneca River and has it’s own enclosed harbor. Within a 1 to 3 hour drive, you can experience the Adirondack Mountains, the Thousand Islands, and Finger Lakes wine country. Lakes Ontario, Onondaga and Oneida as well as the Erie Canal provide true sailing and boating opportunities on a grand scale. To play this up we focused in on the antique boats that you can see cruising down the river, and the Antique Boat Museum which is nearby. Furnishings and decor were geared to show the lifestyle and quality that people coming to the community would experience.

Making a project memorable and helping to stimulate sales is what we do best. Incorporating the lifestyle of the buyers is what being a Lifestylist is all about, and the Lifestylist Design difference.

Manufactured Homes in Hurricanes

Needless to say, being x thousands of miles away from my home on the
Texas coast while stationed here in Baghdad, I spent a sleepless night a
couple of Fridays ago when Hurricane Ike was about to roll thru the
Houston-Galveston area. My brother was able to make it out to my place
on Saturday evening after the storm had rolled thru. Amazingly, not a
SINGLE scratch on my 2006 Patriot home…not even a missing shingle! On
top of that, all my animals/livestock were well & accounted for. I just
wanted to thank you & Patriot Homes for building a good, solid product.
After seeing all the photos depicting damage from the storm, it was
almost unbelievable that my place survived unscathed. I guess “God takes
care of Soldiers & fools.” Thanks again…

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Patriot Homes of Texas Embraces new Design Trends

Sadly, when many people think of manufactured housing they think about mobile homes that were built in the 70′s with no design or interest in the floorplans.

A Patriot Home is anything but a mobile home – they are well built, beautifully designed and in many cases come complete with designer options that you have to pay an additional change fee to get in a site built home.

Patriot Homes of Texas announced this month that they were upgrading the design and finish of many of their faucet, lighting, and cabinet hardware selections. Lifestylist Suzanne Felber helped them identify the trend that finishes are going to a more distressed patina and the pewter and antique nickel finishes are what consumers are looking for. Many companies have gone to an oil rubbed bronze look, but this style seems to be running it’s course with the antique nickel taking over the consumers choice position.

Lifestylist Design – It’s All about You


Happy Memorial Day! This was a wonderful family filled one for me – I drove up to Oklahoma City to spend the day with my parents, sisters, and their families.

This month I’ve been very busy doing model homes across the country for Patriot, and also working on my new Lifestylist Design products that will be launching in January. It’s been really exciting to see the Lifestylist program come full circle, and to see how people have embraced the concept and made it their own.

My sister is the perfect example of what Lifestylist Design is all about. It should be about you – your life, your loves, your discoveries, not some designer or other persons interpretation of how they think you should live. I was finally able to get up here to see the new home that she and her family have been working on, and it’s spectacular! And the best thing about it is that when I walk in the home, or even when I drive up to the home there is no question that this is an active outgoing family who loves life and are individuals. From the start my sister refused to get “typecast” into a specific style or theme. Instead she incorporated things that they saw on various trips, items that were gifts on very special occasions, and was wise enough to encourage her subcontractors to be partners with her on this journey. The result is a marriage of craftsmanship and character that will never be replicated the same way again, just as my sister is a one of a kind.

“Rules” are meant to be broken, especially in the design world. The next time someone tells you what you can or can’t do with your home tell them that you practice the Lifestylist Design philosophy where what you love is never put in question.

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